Four beautiful people came together to lend themselves to a campaign which aimed to promote transgender and gender non-comforming visibility. It was a collaborative effort with J-FLAG, who funded the event, and TransWave.
The campaign was launched during Transgender Awareness Week (#TransWk) which was recognized from November 14-20, 2015.
The kick off for the campaign was a Trans Gallery display at PRISM, a social and cultural event hosted by J-FLAG for the LGBT community, on November 15th. With over 300 persons in attendance, PRISM presented the opportunity for the community to get its first look at the campaign while the talents were on hand to answer questions and give feedback. One highlight of the event was the opportunity to address the audience, introduce the talents and speak a little about the diversity within the transgender and gender non-conforming community.
After PRISM and the resulting buzz, the campaign hit social media. TransWave featured one person from the campaign each day (Monday to Thursday) and highlighted the group shot in honour of Transgender Day of Remembrance on Friday.
Here are some of the feedback from social media:
We are heartened by the support we received. TransWave is committed to highlighting the needs of the community, creating spaces to share, engage in conversations, and mobilise to improve the health and well-being of the community.
We’d also like to thank Dexter Pottinger for his styling expertise; Lance for the great shots; and Madeline, from Quick Fyah Marketing, for the campaign edited shots.